Marketing and Brand Management Specialist

We are EDP, a global energy company present in around 29 markets with a particular emphasis on renewable energies. With more than 45 years of experience, we have been consolidating a relevant presence on the world energy scene based on the commitment to be all-green by 2030, leading the energy transition. With more than 13,000 employees around the world, we are committed to using our energy and heart to drive a better tomorrow.

Join the Marketing and Brand Management team at MAAT and Fundação EDP, taking on a role focused on the strategic management of the media plan, data analysis and consolidation, campaign performance, and support for the management of digital channels and brand awareness. The role will be responsible for developing media strategies, monitoring and analysing performance data, identifying optimisation opportunities, and contributing directly to brand growth and recognition.

This position requires a high level of autonomy, strong analytical skills, strategic vision, solid knowledge of digital metrics, and proven experience in media planning and brand performance environments. Given the cultural, artistic, and social nature of MAAT and Fundação EDP’s activities, it is also essential that the candidate has the knowledge and sensitivity to work within this sector, understanding its audiences, dynamics, languages, and contexts. This is a key requirement to ensure alignment between strategy, content, impact, and cultural relevance.

What you will do:

Media Strategy & Planning

• Develop and manage MAAT’s annual media plan, aligned with brand strategy and institutional objectives.
• Coordinate the relationship with the media agency, ensuring accuracy in execution, optimisation, and continuous campaign monitoring.
• Define strategic media objectives such as awareness, reach, performance, conversion, and lead generation, along with the respective KPIs.
• Manage media budgets, allocate investment, and monitor return, efficiency, and overall impact.
• Identify new brand presence opportunities across paid, owned, and partner channels, with data-driven proposals.
• Develop strategic recommendations based on analysis, benchmarking, and media and consumer trends.

Analysis, Reporting & Performance

• Implement methodologies and analytical frameworks to consistently monitor both paid and organic campaigns.
• Produce regular performance reports covering audience behaviour, campaign impact, and brand awareness evolution.
• Translate data into strategic insights to support decision-making by the brand team and senior management.
• Evaluate the performance of agencies, partners, channels, and platforms, recommending improvements and adjustments.
• Ensure analytical rigour and methodological consistency across all analyses and deliverables.

Digital Channel Management & Brand Awareness

• Support the definition and implementation of MAAT’s digital channel strategy (Instagram, Facebook, YouTube, and others).
• Collaborate with internal teams and production partners to develop content aligned with brand and performance objectives.
• Monitor MAAT’s digital presence and identify strategic opportunities to strengthen awareness and relevance.
• Track the performance of posts, campaigns, and audience behaviour.
• Ensure brand identity consistency across all digital touchpoints.

Benchmarking & Market Analysis

• Conduct comparative analysis with museums, cultural institutions, and leading global brands.
• Monitor digital consumption trends, audience behaviour, and cultural habits.
• Develop strategic recommendations for the continuous evolution of media, content, performance, and brand awareness strategies.

Employment type: Full-Time

Work site: Hybrid

What are we looking for:

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5 years experience in media planning, digital marketing, or brand performance, preferably within a cultural institution, agency, or brand environment.
• Proven experience in media planning, analytics, reporting, and performance management.
• Strong analytical skills, with solid command of metrics and monitoring tools.
• Excellent organisational skills, attention to detail, and the ability to manage multiple projects simultaneously.
• Strong communication skills and the ability to collaborate effectively with cross-functional teams.
• Proficiency in digital tools, media platforms, Excel, and analytics and reporting tools.
• Creativity, entrepreneurial mindset, and proactive attitude.

More than academic knowledge and technical skills, we are looking for ambitious people who are enthusiastic about the future and who bring human skills aligned with our purpose.

Equal opportunities for all

Our vision is that each person combines their unique characteristics and experiences to fulfill our mission of creating new energy for the planet. We are an inclusive employer, ensuring all candidates are treated fairly throughout the recruitment process. We welcome and value all people, and we are committed to fostering a sense of belonging for each person who is part of the EDP group.

Need more reasonsto apply?

As a top employer we:

• Empower our employees through a positive and innovative work environment that promotes collaboration and agile decision-making;
• Respect and value each person, providing a flexible, healthy, and inclusive workplace with a range of attractive benefits;
• Provide a meaningful work experience and prepare our people for future challenges through different opportunities for development and internal mobility;

Our efforts have resulted in several distinctions over time, highlighting the EDP group's strong positioning and its dedication and commitment to attracting and retaining the best talent:

• Top employer certification by Top Employers Institute
• Part of the Bloomberg Gender-Equality Index
• Global certification as a family-responsible company by Fundación Másfamília
• Top 100 Workplaces by Houston Chronicle

Discover our tips to enhance your performance during the recruitment process and apply until 02/03/2026 if you think you are the right fit for this opportunity.